Unbranded product samples and blank data sheets on an editorial desk, entirely AI-generated and marked with the EU label
All solutions35 / Product data & editorial

Product data & editorial

Prepare product copy from approved item data

Approved item data and source documents provide the basis for product copy with traceable claims. An editor reviews every draft; missing attributes or conflicting evidence stay open for clarification instead of becoming invented benefits in a shop description.

Process architecture

From an approved item to an editor-reviewed draft.

The item list supplies identifiers and attributes while the document library supplies supporting sources. A model drafts copy that is checked against the data and then reviewed by an editor. Only a reviewed draft becomes a handover document; this workflow does not publish anything to a shop.

Process diagram

  • 11Nodes
  • 13Connections
  • 03Phases
Environment

01Input

Item & sources

An item released for copy preparation is detected and enriched with approved data sheets and the appropriate writing template.

2 Steps

02Process

Draft & review

Claims are drafted from the evidence, checked for gaps and presented to an editor for a business decision.

5 Steps

03Output

Handover & version record

Reviewed copy is available in an editable document; the item status and source version remain traceable.

4 Steps

Source01

Capture the item

Google Sheets API reads released item records in a scheduled check. Item identifier and data version form the case key so that the same state is not processed repeatedly.Details

Process node 01Source

Capture the item

Google Sheets API reads released item records in a scheduled check. Item identifier and data version form the case key so that the same state is not processed repeatedly.

Interfaces
  • Microsoft Graph API
  • SharePoint API
Next steps
Data02

Match the sources

Google Drive API retrieves approved data sheets and the writing template for the item. The source selection is recorded, and missing or unreadable documents are explicitly flagged.Details

Process node 02Data

Match the sources

Google Drive API retrieves approved data sheets and the writing template for the item. The source selection is recorded, and missing or unreadable documents are explicitly flagged.

Interfaces
  • Azure AI Document Intelligence
  • Mistral OCR
  • Dataverse API
Next steps
Action03

Draft product copy

Vertex AI drafts a title, short copy and description only from supplied attributes. Claims retain source references; unknown values are returned as gaps instead of being invented.Details

Process node 03Action

Draft product copy

Vertex AI drafts a title, short copy and description only from supplied attributes. Claims retain source references; unknown values are returned as gaps instead of being invented.

Interfaces
  • Power Automate
  • Azure Functions
  • Microsoft Graph API
Next steps
Decision04

Check the evidence

A comparison checks required fields, numbers, units and source references. It cannot guarantee that prose is correct, so every complete draft also goes through editorial review.Details

Process node 04Decision

Check the evidence

A comparison checks required fields, numbers, units and source references. It cannot guarantee that prose is correct, so every complete draft also goes through editorial review.

Interfaces
  • Azure OpenAI GPT
  • Anthropic Claude
  • AI Builder
Next steps
Approval05

Review the wording

Google Chat API presents the copy and sources to the responsible editor. They check implied claims too and send revised drafts back through review before authorizing handover.Details

Process node 05Approval

Review the wording

Google Chat API presents the copy and sources to the responsible editor. They check implied claims too and send revised drafts back through review before authorizing handover.

Interfaces
  • Teams Adaptive Cards
  • Power Apps
Next steps
Approval06

Clarify missing details

Missing attributes or conflicting sources reach the product owners through Google Chat API. Only completed and approved source data returns to a new drafting pass.Details

Process node 06Approval

Clarify missing details

Missing attributes or conflicting sources reach the product owners through Google Chat API. Only completed and approved source data returns to a new drafting pass.

Interfaces
  • Teams Adaptive Cards
  • Power Apps
Next steps
System07

Create the document

Google Docs API writes the approved draft into the editorial template. The document is linked to its source version; a handover is not marked complete without confirmed storage.Details

Process node 07System

Create the document

Google Docs API writes the approved draft into the editorial template. The document is linked to its source version; a handover is not marked complete without confirmed storage.

Interfaces
  • Dynamics 365 API
  • Azure Service Bus
Next steps
Result08

Provide the draft

The editor receives an editable Google Docs document containing title, short copy, description and source notes. Importing it into a shop and publishing it are separate decisions.Details

Process node 08Result

Provide the draft

The editor receives an editable Google Docs document containing title, short copy, description and source notes. Importing it into a shop and publishing it are separate decisions.

Interfaces
  • Power BI API
  • Teams Webhook
Next steps
Result09

Update item status

Google Sheets API sets an editorially reviewed status and records the document link. This status applies to the checked data version and does not claim that publication occurred.Details

Process node 09Result

Update item status

Google Sheets API sets an editorially reviewed status and records the document link. This status applies to the checked data version and does not claim that publication occurred.

Interfaces
  • Power BI API
  • Teams Webhook
Result10

File review evidence

Google Drive API files the item state, source references and editorial decision in a restricted item folder. Deferred cases retain a record of their unresolved questions as well.Details

Process node 10Result

File review evidence

Google Drive API files the item state, source references and editorial decision in a restricted item folder. Deferred cases retain a record of their unresolved questions as well.

Interfaces
  • Power BI API
  • Teams Webhook
Result11

Defer the case

If a required attribute cannot be supported, the item remains deferred with an owner and an open question. It receives neither a reviewed-copy status nor a supposedly complete document.Details

Process node 11Result

Defer the case

If a required attribute cannot be supported, the item remains deferred with an owner and an open question. It receives neither a reviewed-copy status nor a supposedly complete document.

Interfaces
  • Power BI API
  • Teams Webhook
Next steps
  • Standard path
  • Direct path
  • Review required
  • Exception
  • Return

Steps in execution order

System landscape

Google Workspace connects data and editorial work.

  • Microsoft

    Microsoft Graph API

    Möglicher Baustein für die Microsoft-Systemvariante.

  • Microsoft

    SharePoint API

    Möglicher Baustein für die Microsoft-Systemvariante.

  • Microsoft

    Azure AI Document Intelligence

    Möglicher Baustein für die Microsoft-Systemvariante.

  • Microsoft

    Mistral OCR

    Möglicher Baustein für die Microsoft-Systemvariante.

  • Microsoft

    Dataverse API

    Möglicher Baustein für die Microsoft-Systemvariante.

  • Microsoft

    Power Automate

    Möglicher Baustein für die Microsoft-Systemvariante.

  • Microsoft

    Azure Functions

    Möglicher Baustein für die Microsoft-Systemvariante.

  • Microsoft

    Azure OpenAI GPT

    Möglicher Baustein für die Microsoft-Systemvariante.

  • Microsoft

    Anthropic Claude

    Möglicher Baustein für die Microsoft-Systemvariante.

  • Microsoft

    AI Builder

    Möglicher Baustein für die Microsoft-Systemvariante.

  • Microsoft

    Teams Adaptive Cards

    Möglicher Baustein für die Microsoft-Systemvariante.

  • Microsoft

    Power Apps

    Möglicher Baustein für die Microsoft-Systemvariante.

  • Microsoft

    Dynamics 365 API

    Möglicher Baustein für die Microsoft-Systemvariante.

  • Microsoft

    Azure Service Bus

    Möglicher Baustein für die Microsoft-Systemvariante.

  • Microsoft

    Power BI API

    Möglicher Baustein für die Microsoft-Systemvariante.

  • Microsoft

    Teams Webhook

    Möglicher Baustein für die Microsoft-Systemvariante.

  • Interfaces in use

    Google Sheets API

    Reads approved item states and records the reviewed status with a document link.

  • Interfaces in use

    Google Drive API

    Retrieves approved source documents and files the source state and decision evidence for the item.

  • Interfaces in use

    Vertex AI

    Drafts copy from supplied attributes with source references without inventing missing product details.

  • Interfaces in use

    Google Chat API

    Presents copy and unresolved attributes to the responsible editorial and product roles.

  • Interfaces in use

    Google Docs API

    Creates the editable handover document from the agreed template after business review.

  • Possible apps & platforms

    Google Sheets

    Product owners maintain approved item states and see processing status and document links.

  • Possible apps & platforms

    Google Drive

    Authorized staff maintain data sheets and retrieve evidence supporting editorial decisions.

  • Possible apps & platforms

    Google Chat

    Editors review drafts and product owners resolve missing or contradictory information.

  • Possible apps & platforms

    Google Docs

    Reviewed copy is supplied as an editable draft for later channel handover.

Implementation in context

Keep product descriptions tied to their evidence.

This process prepares product-copy drafts from approved data rather than answering general knowledge questions. The Google Sheets list is an editorial working source, not a replacement for an ERP or product-data system. A handover document is neither imported into the shop nor publicly published by this workflow.

Required attributes and permitted claims are agreed for each product group. Numbers, units, materials and usage limits must come from the item record or approved evidence; certifications, compatibility and performance are not inferred from similar items. A rules-based check identifies certain gaps, while the editor remains responsible for every wording decision.

Source access is restricted to authorized product and editorial roles. Only approved content needed for the item is passed to the configured model; processing region, retention and data handling must be agreed in advance. Supplier prose is input data and cannot introduce system instructions or authorize publication.

Item identifier, data version and template identify the draft that was reviewed. If the evidence changes before handover, the comparison runs again instead of silently overwriting reviewed copy. Integration failures remain visible, and retries check for existing documents before creating another handover version.

Starting point

New items arrive with structured attributes, data sheets and brief supplier descriptions held in different places. Editors collect these inputs and turn them into readable copy. Missing details often get answered outside the item case. Later it is difficult to tell whether a claimed benefit came from an approved source or was introduced during writing.

Target picture

Every product text starts with an approved item state and traceable sources. A draft receives business review before becoming an editable handover document; unresolved attributes prevent a misleadingly complete description.

Expected benefits

  • Editors receive a structured draft with its supporting evidence rather than scattered inputs.
  • Missing attributes remain visible rather than being replaced with plausible product promises.
  • Each handed-over text has a reviewed data and template version.
  • Item status distinguishes drafting, editorial review and later publication.
  • Source references and decisions remain findable when a product attribute changes.

Prerequisites to start

  • 01A maintained item list contains unique identifiers, versions, required fields and an editorial-processing status.
  • 02Approved data sheets are clearly linked and available in a readable processing format.
  • 03Each product group has a writing template, permitted claims and a named business owner.
  • 04Google Workspace access and a Google Cloud project are configured with the required limited permissions.
  • 05Model region, data handling, source access and retention are agreed with the business.
  • 06An editor reviews every draft while shop import and public publication remain outside this process.

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